We work at the intersection of venture architecture, design thinking, and systems development — transforming complex challenges into coherent, buildable solutions.
Start a ConversationStructured discovery and design for early-stage ventures. We translate strategic intent into fundable, executable plans — stress-tested for the realities of a zero-to-one build.
Facilitated frameworks for teams navigating ambiguous problems. We uncover what users actually need and create alignment across technical, business, and policy stakeholders.
From concept to market-ready product. We define what gets built, in what order, and why — anchoring every decision to user intent and measurable business outcomes.
End-to-end design of the people, processes, and tools that deliver value. We specialize in transforming stranded assets and underperforming systems into regenerative, sustainable operations.
The process for discovering a solution, however, always begins in the same place — with honest, forensic investigation of what actually is, before designing what should be.
We work best at the edges: complex multi-stakeholder environments, regulated industries, early-phase ventures where the path forward isn't yet clear. Our fluency across technical, legislative, and end-user contexts means nothing gets lost in translation.
We design strategic exits. Once a venture moves from discovery to operational phase, we ensure it can stand independently — built for the long run, not dependency.
Deep investigation of current state — market, stakeholders, assets, constraints, and the real problem beneath the stated one.
Translate insights into a coherent model — what gets built, for whom, and at what cost — grounded in evidence, not assumption.
Challenge every assumption. Model failure modes. Ensure the plan holds up under real-world conditions before a dollar is committed.
Craft the story that moves stakeholders — investors, boards, regulators, teams — into aligned action.
Build with precision. Then design the handoff — ensuring what we create continues to generate value long after our engagement ends.
How a zero-to-one venture architecture process translated community connectivity goals into a federally-funded, shovel-ready plan — navigating municipal stakeholders, ISPs, and federal grant requirements to secure $16M and anchor a $120M infrastructure program.
Read on SubstackBuilding a product organization from scratch at Whiteout Solutions — defining the roadmap, establishing PMF in a fragmented industry, and scaling revenue through systems-driven product development and design thinking applied to underserved trade workflows.
Read on SubstackFrom employee #80 at Complex Media — early pattern recognition on digital video, user behavior, and content discovery. A case study in building product intuition inside a fast-scaling media organization and learning where UX complexity hides inside seemingly simple tech.
Read on SubstackVenture architecture for a distressed energy facility in Vermont's Northeast Kingdom — mapping stakeholder interests across private capital, state regulators, and local communities to design a viable path from stranded infrastructure to productive, sustainable operation.
Read on Substack"Good design is as little design as possible —
less, but better, because it concentrates on the essential aspects."
We work with founders, organizations, and institutions navigating complex early-stage challenges. If you're in the zero-to-one phase — or wondering if you should be — let's talk.
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